AFPA (American Fitness Professionals and Associates) is a leading provider of education for health, fitness, and nutrition professionals worldwide.
With 30+ years in the industry, AFPA is recognized globally for the quality of their certifications.
What they needed
AFPA needed a writer who had the technical expertise and research capabilities to write for their audience of trained fitness professionals.
High editorial standards needed to be met to ensure accuracy and credibility.
What I did
I wrote and edited blog posts targeting fitness and health professionals.
Topics I handled were on health, fitness, nutrition, and business development.
I improved landing page content for better conversions.
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