Website Writing & Brand Strategy Package

Get website copy that grabs attention, builds trust, and grows your business.

Complete with research and brand strategy — all done for you.

You work so hard (spend so much) to get potential customers onto your website

Why chase them away with boring, unrelatable, and downright confusing website copy?

One click on the 'x' button, and they'll never understand how life-changing your products/services are. Or buy from you. Or rave about you to others. What a shame.

Good news: I can get your customers to stick around, add to cart, and fall in love with your brand

  • 💬 Define your brand story, voice, and values.

  • ✨ Nail your brand positioning, so you stand out from the competition.

  • 🎣 Uncover the messaging that reels your target customers in.

  • A comprehensive business questionnaire

    To collect details about your business (i.e., your offerings and target audience) and goals so I understand exactly what you're looking for.

  • 5 pages of website copy (includes wireframing)

    Including a homepage, about page, product/service page, and 2 pages of choice OR whatever 5 pages you need. Wireframed in Google Docs for fuss-free hand-offs to your designer.

  • Custom Brand Messaging & Voice Guide

    Featuring your brand story, mission & vision statements, core values, and voice attributes. A cheat-sheet that'll keep your writing on-brand now and forever.

  • Beginner SEO toolkit

    With keyword-rich meta-descriptions and title tags for every page, plus key insights and tips for long-term SEO success

  • 1 round of complimentary revision

    To give you website copy that makes you go, "OMG, you f*cking knocked it out of the park!" (actual client words!)

  • 1 week of post-handoff email support

    For big and small questions you may have during implementation.

  • 01 — Reach out

    Reach out to me with a brief here, and if we seem like a good fit, I'll get in touch within 48 hours with all the details needed to start working together. *rubs hands in glee*

  • 02 — Foundational Work

    We’ll begin by looking at what’s working and not working with your current website copy (if any).

    From there, we’ll dive into the specifics of your business — your product/service, unique value proposition, target audience, and objectives.

  • 03 — Research & Strategy

    I dig deep into:

  • 04 — Create Brand Messaging & Voice Guide

    I’ll transform my findings into your Brand Messaging & Voice Guide.

    This ready-to-share Google Docs file contains all your core messages, from your story to mission, to positioning and messaging. It'll help guide your current and future marketing efforts.

  • 05 — Craft Website Copy

    I’ll make lots of coffee, throw on my noise-canceling headphones, and get into my writing flow. I’ll shuffle, cut, polish, and edit relentlessly.

    At this stage, I'll also integrate your website copy into custom copy wireframes in Google Docs (accompanied by layout notes where needed) so there’s no guesswork or implementation delays.

  • 06 — Feedback & Edits

    I hand over the completed website copy and Brand Messaging & Voice Guide. You get 7 business days to provide feedback, and, if any edits are required, we'll work through them together till you're 100% satisfied.

    Note: every project has 1 round of revision built in. You'll also get 1 full week of post-handoff email support for any questions you may have.

  • Shari (Biosyn)

    Gene was fantastic to work with — very flexible and understanding of my client's very slow response at times. She was a consummate professional, responsive to feedback and addressing concerns in revisions of copy to get the most appropriate, targeted copy driving to purchase. I would not hesitate to work with her again as needs arise.

  • Evelina (Flo Health)

    Thank you Gene, for your professionalism and fast work. She understands the tasks and problems quickly and improved many copies. I started work with Gene after some good reviews from my colleagues, and I do not regret it.

  • Katie (Daioni Organic)

    Excellent copywriter! Efficient and great to work with. Would recommend and will certainly use Gene for any future copywriting requirements!

  • Thom (Flo Health)

    It was a pleasure to work with Gene. Her text was on point and she did an amazing job! We will hire her again!

Your investment?

Package price: from $2,500

A recap of what you'll get:

  • A comprehensive business questionnaire
  • Website copy (includes wireframing)
  • Custom Brand Messaging & Voice Guide
  • Beginner SEO toolkit
  • 1 round of complimentary revision
  • 1 week of post-handoff email support

Looking for the FAQ section? You found it 👀

When should I apply for the Website Writing & Brand Strategy Package?

The Website Writing & Brand Strategy Package waitlist is generally booked 2 to 3 weeks in advance. So, if you’re thinking about exploring a partnership, let’s talk about it early! You’ll get an exact timing estimate after you fill out an application. 

Will the entire 3 weeks be collaborative? What do I have to do?

You don’t need to be available for the full 3 weeks! The whole point of working with me is to get time back for yourself to focus on what matters to you. 

You’ll just need to set aside some time to complete your business questionnaire during the Foundational Work stage. The next time we’ll connect will be when I hand over the finished, polished website copy for your review. You get 7 business days to provide feedback, and we'll work on a suitable timeline for subsequent edits (where necessary).

After project sign-off, I’ll also be available for an entire week via email for any questions you may have. But otherwise, that’s it!

Can I request copy for additional website pages?

Absolutely! Let me know how many website pages you need here, and I’ll send a quote. I quote per project, so you don’t have to worry about surprise costs.

Can you also write articles for my website?

Of course! I also offer blog post writing services. Feel free to ask me how you can get website copy and blog posts for a bundle price.

What if I don’t want the brand strategy part of it? Can you just write my website copy?

Yes, but ONLY IF:

  • You’ve conducted a thorough competitor analysis 
  • You have well-documented VoC data
  • Your messaging is solid 
  • You have a well-established brand personality and voice
  • You have a list of targeted keywords 

Will you work directly with my web designer?

Copy informs design. I’ll visually map your website pages in Google Docs, ensuring you and your designer see where headlines, sub-headlines, columns, and call-to-action buttons go. 

Every Brand Strategy & Copywriting Package also includes one whole week of post-handoff email support — I’m happy to communicate directly with your web designer for any questions they may have (so you can skip out on playing middleman).

How do I pay? And do you have a refund policy?

At the start of our project, you’ll get a welcome email with your invoice divided into two payments. The first payment (a 50% deposit) is due before we start to secure your spot on my calendar. The second payment (the remaining 50%) is due upon project completion and gives me the green light to transfer ownership and copyrights to you. 

You can easily pay online via bank transfer, PayPal, or any major credit card. 

Due to the nature of custom services, a refund will not be offered after project work starts. My goal is for you to scream, “Oh f*ck yes!” after you’ve received your new copy. And if you don’t, I’ll work to make that happen. 

Made it all the way down here, huh?

Get in touch if you want website copy that grows your business

Tell me more about your project. I'll follow up within 48 hours with more details.