Flo

Flo logo

About Flo

Flo is the #1 ovulation and period tracker app worldwide with over 250 million users.

  • What they needed

    Flo needed a health copywriter to create content for their app and email campaigns.

  • What I did

    I worked on the in-app copy with the products team to improve conversions.

    I also wrote emails for different purposes — including onboarding, win-back, and more.

    Worked closely with the marketing team for A/B testing.

In-app writing

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